The Enduring Value of Story Telling

What’s Included

1 – 1.5 Day Program

All good leaders are effective storytellers—because they must communicate their story constantly. They understand all of the dynamics of a good story.  Through his own experience as a senior Special Forces officer who has operated throughout the world’s war and crisis zones, and a novelist, John will show you and your team how to think about stories and storytelling as a routine method to achieve all of your goals.  

This message is best delivered in two parts:  As a Keynote Speech, and then as a working seminar with your team.

Key Deliverables:

1.      The Five C’s of Storytelling.

2.      Story Structure and Frameworks.

3.      Case Studies of Successful Corporate Storytelling.

4.      How to Incorporate Storytelling into Company Strategy.

5.      How to Effectively Tell Stories in a Digital Age.

6.      Breakthrough “StoryBranding” vs. Conventional Marketing.